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Andrew Fitzgerald, VP of Sales

A native of Ireland and now residing in San Diego for the past ten years, Andrew Fitzgerald has considerable experience launching, managing, and scaling alcohol brands particularly in Southern California.

He launched White Claw Hard Seltzer in June 2016 with key Southern California retailers, laying the foundation for the brand’s success. Andrew also worked with Boston Beer and launched Truly Hard Seltzer with Costco San Diego buying office as well as relaunching Twisted Tea with Circle K West. In addition to this he has worked with Coca-Cola’s venturing and emerging brands which included Topo Chico.

Away from work, Andrew loves to play golf, watch soccer, hiking and hanging out with his wife Jane and  son Alfie.

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